Tipsy Tropic is a beer brand that I created with the intention of connecting with a new kind of beer lover. This Pineapple Splash IPA was designed to be enjoyed by those who want a cold drink on a warm summer day. Every sip transports you to the tropical island of your dreams. For this beer label, and coaster design, similar to my other rebrands, I focused much of my time on the consumer and creating a product that would connect with them successfully, in a new and innovative way. The Tipsy Tropic branding uses bright tropical colors reminiscent of a day at the beach, and imagery connecting with the beer lover in you.
